Supermarket tea vs speciality tea

The gap is real and it is not where most people think. It is almost entirely about leaf grade and freshness rather than about origin or price alone.

tea

What is being compared

Why these get confused

Price is a poor proxy. An expensive supermarket blend is still CTC; an inexpensive single-origin orthodox tea is not.

Point by point

AspectCTC black teaAssam golden tips
LeafSmall-particle CTC, manufactured for fast total extraction.Whole orthodox leaf, twisted and intact.
What you can tasteStrength and colour. Origin is largely invisible.Garden, flush and grade, because extraction is gradual.
FreshnessOften over a year old by purchase, and rarely dated.Usually dated, and the date usually matters.
Cost per cupVery low.Higher, though less than people expect once infusions are counted.
What it is good atBeing reliable, strong and cheap, with milk.Being interesting, and much less forgiving of neglect.

The short answer

Supermarket tea is not badly made. It is made to a different brief — strength and consistency at low cost — and it does that well. What it cannot do is taste of anywhere.

Not a ranking. TeaHQ publishes no ratings and does not know your occasion.

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