Gyokuro vs matcha: where the money goes

Both are expensive shaded Japanese teas and the cost sits in different places, which changes what you should check before buying.

tea

What is being compared

Point by point

AspectGyokuroMatcha
What you pay forShading labour and hand-picking of tender leaf.The same, plus de-stemming and stone milling at forty grams an hour.
What can go wrong after purchaseBrewing it too hot, which destroys the character entirely.Storing it open, since matcha dulls within weeks of opening.
PerishabilityMonths.Weeks once opened.
What to check when buyingHarvest year, and whether the seller states the shading period.Colour, harvest date, and whether it was shaded at all.

The short answer

Matcha is the more expensive mistake because it perishes faster and is more often mis-sold. Buy small quantities of it and larger ones of gyokuro.

Not a ranking. TeaHQ publishes no ratings and does not know your occasion.

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