Asahi vs Okumidori for matcha

The two ends of the matcha cultivar question. One is grown regardless of cost for the texture of thick tea; the other is grown because its late season fits the harvest calendar, and it ended up making a great deal of the single-cultivar matcha on the market.

cultivar

What is being compared

Why these get confused

Single-cultivar matcha is often read as automatically superior to a blend. Blending is the norm in matcha for the same reason it is the norm in champagne — it stabilises a product across seasons — and a named cultivar tells you what is in the tin, not that it is better.

Point by point

AspectAsahiOkumidori
Why it is plantedFor quality alone. It is slow, vulnerable and low-yielding.For its late bud break, which spreads the picking window across a farm.
YieldLow.Workable, which is the whole point.
Milled textureNotably smooth, which is why it is used for koicha-grade material.Good, and consistent enough to be sold on its own.
ColourDeep under long shading.Strong colour retention, which matters because milled tea fades.
Availability single-cultivarRare and expensive.Common — a large share of single-cultivar matcha is this plant.
What its presence signals on a labelA producer prioritising thick tea over economics.A producer with a late-season block worth naming, not a compromise.

The short answer

Okumidori being widespread is not a sign that it is a lesser plant; it is a sign that a farm needs its harvest spread over weeks rather than days. Asahi is the one to seek out if the question is what koicha can be, and it answers a question most drinkers have not yet asked.

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